Beauty Week is one of Whole Foods largest annual retail events. This year, I took a fresh visual approach, incorporating a new look for photography and exploring a different style of motion graphics for the brand. In addition to the solicited deliverables, I partnered with the web and social teams to create a more interactive and eye-catching story for social media. 

 

The campaign resulted in a successful 10% year-over-year revenue increase for Beauty Week. Social media impressions for the beauty bag portion also showed a positive YoY increase and attained the highest-ever engagement rate over a two-week period for Whole Food’s social.